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Last Updated on April 1, 2022
This is a rant about the mess that is Facebook Business Manager. It's a result from spending countless hours messing with Facebook advertizing accounts, pixels and production catalogs.
The end result is a collection of all the things that tin go wrong with Facebook Business Manager.
Information technology's valuable to you because if you e'er go anyone else involved in your Facebook marketing, you might meet these same bug.
And then employ this post to become unstuck, and if you lot really need to, use the comments to vent 🙂
Facebook Business organisation Director Intro
Managing access and permission rights to different assets and accounts tin be a real hassle, on whatsoever platform. To make things easier, Facebook created Business Manager.
In their own words: "Manage ad accounts, Pages, and the people who work on them — all in 1 place. It's complimentary."
To be off-white Facebook has made a lot of improvements over the last couple of years.
And the basic stuff is easy.
But when it gets a little more complex, their system fails, and their support is unable to assistance out.
We manage a lot of Facebook Ads for our clients. So getting all admission sorted and accounts linked usually is the first things we do before we tin can actually start on the fun office.
Part of the reason for this post to show the actual complexity of these seemingly easy things. Because at that place is nothing every bit bad equally actualization like total newbies in forepart of a new client.
Business concern Manager Bones Setup
Unremarkably a business organization possessor is sailing forth smoothly, running ads & managing their FB page. Then she decides to hire outside aid to make her ads more than constructive.
What happens with our client is that I transport over an in-depth step past step pdf guide to getting all of the access sorted.
If they don't already have a Business Director account, they kickoff need to create one. Next they need to add all their assets:
- Facebook page
- Facebook ad account(due south)
- Instagram business relationship
One time that's done, you need to requite new people access. Facebook has two kinds of admission types: people or partners.
- People is meant for people on your team, yous can add them past the e-mail address they're on FB with.
- Partners are agencies, they volition internally be able to grant specific people within their squad admission to a specific asset.
Partners can go access in two means:
- Y'all grant access to their specific Business ID
- Y'all give your nugget ID (an Ad Business relationship ID for instance) to them and they asking access
Remember that you demand to grant access to every asset individually for each person or partner The above part doesn't crusade too much problems. It'due south the next role that'southward been a headache for most new projects that we've done.
Business Manager Advanced Setup
Permit's take a look at the advanced setup and highlight where it usually can go wrong.
Facebook Product Catalog
Clients ofttimes come to us because they know they what they desire to practise, they just don't know how to make it happen.
Facebook Dynamic Ads are an example of that. To showtime the concern owner needs to create a Facebook Product Itemize:
Go through the setup, enter a proper noun & click Create Production Catalog, skip inviting people or skip for now
Associate Pixels & Apps With Product Catalog
If you lot're lucky, your Facebook pixel, the 1 that is installed on your website and part of your ad account is listed hither. All yous do is thick the box.
If it's not, take a deep exhale.
Before we swoop into the madness that is getting Facebook Concern Manager fix perfectly, here are my 1 absolute best tip:
Outset over again. Create a new ad account, new pixel, forget about the data.
Afterwards many wasted hours on these kind of setups, Facebook support has given me the same advice.
I take to say that i didn't take it at kickoff because I was stubborn. But it's what I at present suggest clients to practice.
Back to the pixel.
If the pixel isn't in the list to link to your production itemize, you don't have admin admission to it. Up until this betoken, it doesn't actually matter who set upwards the accounts. Simply now it does.
A Facebook Pixel is associated with a specific ad account. It'due south a way for Facebook sees what'south happening on your website. Who is visiting, what products are they looking at, what are they buying, etc.
The simply reason you would give Facebook access to this data is if you go something in return. They do that through audiences. You're able to create retargeting audiences and lookalike audiences based on that info.
First: Install Facebook Pixel Helper. Information technology'southward a Chrome extension that volition tell you lot if a pixel is installed on your site and what the id.
Multiple Ad Accounts
If y'all have multiple ad accounts, the pixel installed on your website might not be the one associated with the ad account that you lot're actively using. You can't create audiences in one account and so use it in the other.
To make clean up this mess you lot'll need to claim all ad accounts into your Facebook Business Manager. If someone did the website setup, or Facebook ads for you, information technology'southward likely they have admin access. Try to go far impact with them to transfer the buying?
Normally you tin merits an ad business relationship. Only if it has been claimed to some other Business Manager account, it can't be transferred. You'll need to first from scratch.
Go help from Facebook Support
If you got to this post with specific questions of your own, it's likely that I didn't answer them. So I wanted to give you a couple of ways to get in touch with Facebook back up. They tin can be helpful, but information technology's not always easy to get a hold of them.
Depending on how much you spend, they take 3 ways to get in touch:
- Chat
- Ask the customs (forum)
- E-mail (uses a course)
To run across which ones you tin employ, click this link and scroll to the lesser. That are the biggest problems that I'm running into with Facebook Business organisation Director.
Got different issues? Let me know in the comments!
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Source: https://www.storegrowers.com/facebook-business-manager-setup/
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